To sell successfully online, every storeowner must know the demographic make-up of their shoppers and offer appropriate payment methods. A store that sells to 'frequent-buyer' wholesale customers will typically offer Purchase Orders, COD , checks and credit cards. A store that sells consumer goods to first-time retail shoppers will consider credit terms like PayPal Credit, as well as 'wallet' offerings like PayPal Express Checkout and Amazon Payments.

To enable one or more payment methods, navigate to Configuration > Site Setup Wizard in the admin console and check the boxes next to the method(s) you wish to allow customers to use. 

Credit Card

This payment method allows customers to enter their credit card information and pay without leaving your site. This is the most common payment method, and is usually the simplest to manage as most of the work is done by the payment gateway. 

Some storeowners prefer to use an 'embedded' payment gateway, where the transaction is not actually being handled by the store itself. AspDotNetStorefront v10 offers PayPal Payments Advanced and Braintree - both are using 'embedded' gateway payments.

PayPal Checkout

PayPal Checkout is delivered with an option to run in an integrated form, leaving the shopper on your storefront. A storeowner can turn off the integrated method, in which case the action takes customers away from the store to pay through their PayPal account . Funds are transferred directly to your own PayPal account. This option is probably the world's single most popular payment method. See here for more information on PayPal's services and setting them up in the store.

Use PayPal Checkout to streamline checkout, decrease shopping cart abandonment and boost sales by opening the door to over 90 million active PayPal users who look for and trust this fast, easy secure way to pay. See here to sign up quickly and easily for PayPal Express Checkout.