Facebook Pixel is an analytics tool which measures the effectiveness of your advertising by assisting you in understanding the actions people take on your website.

Shoppers do not see any evidence that Facebook Pixel has been implemented.

For more information on the business reasons for Facebook Pixel, please see the Facebook Business documentation here:

 https://www.facebook.com/business/help/742478679120153?id=1205376682832142

Setting Up Your Facebook Business Account for Facebook Pixel

eRatex administrators may skip this step if you already have a Facebook Pixel data source set up for your Facebook business account.

From the Facebook events manager (facebook.com/events_manager), click the Add New Data Source button.

Choose to create a Pixel and give it a name.

After the Pixel is created, it can be accessed from your Data Sources.

Save the Pixel ID, as it will be needed to configure Facebook Pixel for eRatex.

Supported Facebook Pixel Events

Facebook Pixel tracks the actions of your website using specific events that shoppers might take.

Please see the following for a brief description of these events:

https://www.facebook.com/business/help/402791146561655?id=1205376682832142

Currently, eRatex supports the following six events:

• Add to cart*
• Initiate Checkout
• Page View
• Purchase* 
• Search
• View content*

* For these events, additional analytics are available when your product catalog is paired with the Facebook Catalog Manager. Please see:

https://www.facebook.com/products

Configurating Facebook Pixel for eRatex

Three eRatex Settings must be configured to use Facebook Pixel:

facebook.Pixel.Enabled

When set to true and facebook.Pixel.Id contains a valid ID for your Facebook Business account, Facebook Pixel will be enabled.

facebook.Pixel.Id

A unique identification number which corresponds to the Facebook Pixel generated for your Facebook Business account. This is available from the Data Sources in the Events Manager within Facebook Business Account Management and must be configured alongside facebook.Pixel.Enabled.

facebook.Pixel.Entity.AddToCart.XmlPackage

Used only for the Add to cart event, this is a comma-separated list of XML Packages which support adding to cart. By default, the entity.simpleproductlist.xml.config XML Package is included. Any other entity pages which you also wish to report Add to cart events to Facebook Pixel must be configured here. If the XML Package added does not have add-to-cart buttons, this Setting will have no effect for that package.