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Bronto Integration

To enable Bronto, set RATEX.Bronto.Enabled to true.

​To enable the Bronto Commerce Tag set the description of the RATEXBrontoWebIntegrationManagerScript topic to the code provided in the Web Integration Manager tab, under Home > Settings > Integrations > Script Manager in the Bronto portal.

Bronto Portal:

Ratex Admin:

In the eRatex Admin, the description editor needs to be set to HTML instead of Design or the script won’t render correctly.

Bronto Direct Add

  • Direct Add allows you to add contacts to your account via pages on your website.
  • To enable the Bronto Direct Add Tag the setting Bronto.DirectAddId needs a valid value provided in the the Bronto Portal: Settings > Platform Settings > Data Exchange.
  • The setting Bronto.DirectAddListId is optional.

Bronto Pop-Up Manager

  • Used to design pop-up messages that can capture the email addresses of people who visit your site.
  • To enable the Bronto Pop-Up Manager Tag the setting Bronto.PopupId needs a valid value provided in the Pop-Up Manager, under Apps, in the Bronto portal.
  • https://help.bronto.com/bmp/task/t_bmp_app_popup_configure.html
  • In Bronto Portal go to Contacts > Grow > Pop-Up Manager

Bronto Portal:

 

Textbook Categorization with Bronto 

  • When a shopper completes checkout textbook-based information gets sent to Bronto. This information is provided to support possible textbook promotions.
  • The request sent to Bronto will include an "other" field, which provides information about the textbook bought in that order (if one was bought).
  • In the Bronto Portal, it's possible to search for one of the other field's values (example: "EBook") to find textbook orders.

 

"Other" Field Values

The "other" field is sent as a pipe-delimited string consisting of Product Type|Condition|Textbook Type.

Product Types

Product Types are sent first in the "other" field. The following are valid:

Textbook

This item is a textbook.

GeneralMerchandise

This item is not a textbook.

Condition

Condition is sent after Product Type and is delimited with a pipe character: |. The following are valid:

Used

This is a used textbook.

New

This is a new textbook.

Textbook Type

Textbook Type is the last value send in "other". It is also delimited using a pipe character: |. The following are valid:

EBook

This is a non-physical textbook.

Rental

This textbook is being rented.

(blank)

This item is general merchandise and does not have a textbook type, or it is a physical textbook that is being purchased (not rented).



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