Once a shopper decides to checkout, it is your job to examine every click and every detail to make sure that you remove every possible barrier.

There has always been debate about "one page checkout" versus "multipage."

Research consistently shows that ... it doesn't matter!!

What matters is that the checkout is "frictionless".

What matters is that at every click and every question, the shopper glides through without hesitation.

So if your checkout begins with this page, below, you have a very real conversion problem. Read more here.