eRatex supports asynchronous e-commerce tracking using the Universal Google Analytics tag (analytics.js).

eRatex supports both Ecommerce Tracking and the Enhanced Ecommerce Plugin for analytics.js.

Google Analytics in eRatex allows you to make modifications to the Google Analytics code without modifying core source code.

Google Analytics General Setup

The following Configuration must be complete to enable any sort of Google Analytics support.

Configuration

First you will need your Google Analytics account number. You can find this code by logging into your Google Analytics account. The interface on Google Analytics changes frequently but you should find the number on the page where you get your tracking script. Copy the UA-xxxxxxxx-x number from this page.

 

Once you've got the UA number, navigate to your admin console  and add the account number to the Setting: Google.AnalyticsAccount.

 

Lastly, make sure that the Setting: UseLiveTransactions is set to Yes. This setting ensures that Google Analytics only runs on your live website.

At this point you have completed the installation of Google Analytics. You should be able to view page source on the front end of your website and see the Google Analytics code.

  

Ecommerce Tracking

Please note that the choice to use Ecommerce Tracking or the Enhanced Ecommerce Plugin will change which Settings you use. This section will go over how to use Ecommerce Tracking.

First, login to your Google Analytics account and enable e-commerce tracking. The interface tends to change, but look under ADMIN(tab) > View > Ecommerce Settings. Enable Ecommerce must be set to true and Enable Enhanced Ecommerce must be set to false.

 

Next, log in to the eRatex admin console and set the Settings: Google.EcomOrderTrackingEnabled to Yes and  Google.EnhancedEcommerce.Enabled to No. Please note that these two settings should never both be Yes: they should only be enabled one at a time depending on which analytics feature you are using.

That's it! At this point your site will send order data up to Google Analytics when your customers check out.

Enhanced Ecommerce Plugin

The Enhanced Ecommerce Official Plugin may be used instead of Ecommerce Tracking. Please note that you must choose which option to use: it is not possible to use both Ecommerce Tracking and the Enhanced Ecommerce Plugin at the same time.

First, login to your Google Analytics account and enable Enhanced Ecommerce tracking. The interface tends to change, but look under ADMIN(tab) > View > Ecommerce Settings. Both Enable Ecommerce and Enable Enhanced Ecommerce must be set to true.

Next, log in to the eRatex admin console and set the Settings: Google.EcomOrderTrackingEnabled to No and  Google.EnhancedEcommerce.Enabled to Yes. Please note that these two settings should never both be Yes: they should only be enabled one at a time depending on which analytics feature you are using.

Finally, please make sure that Vortx.DataLayer.Enabled is set to Yes. This setting can also be enabled independently from Enhanced Ecommerce to supply data to other plugins.
Optionally, you may also set Google.EnhancedEcommerce.ImpressionClickTracking.Enabled to Yes in order to enable tracking on the entity, search, and featured listing pages. It should be set to No if you find enabling it interferes with the ordinary working on your site.

Supported XMLPackages

The following list of XMLPackages support Google Enhanced Ecommerce. Using Google Enhanced Ecommerce with these packages will require your action if you are updating an existing site. Please see Updates and Your Store for tips on how to merge this feature into your site. In this case, you will need to merge from the XMLPackages folder to your Skin's XMLPackages folder if you have customized any of these XMLPackages.

• entity.grid.xml.config
• entity.gridwithprices.xml.config
• entity.simpleproductlist.xml.config
• entity.tableorderform.xml.config
• entitygridpage.xml.config
• featuredproducts.xml.config
• page.bestsellers.xml.config
• page.kitheader.xml.config
• page.recentadditions.xml.config
• relatedproducts.xml.config
• page.search.xml.config
• page.searchadv.xml.config
• product.SimpleProduct.xml.config
• product.SimpleProductLargeImage.xml.config
• product.tabbed-responsive.xml.config
• product.TabbedUI.xml.config
• product.TextbookFull.xml.config
• product.VariantsInDropDown.xml.config
• product.VariantsInGrid.xml.config
• product.VariantsInRightBar.xml.config
• upsellproducts.xml.config

Google Display Advertising

To enable Google Display Advertising in the tracking code, set Setting: Google.AnalyticsDisplayAdvertising.Enabled to Yes.

When this is set to Yes, it will include the following line in your analytics JavaScript: ga('require', 'displayfeatures');