Home > Setup (Content) > SEO
NOTE: There are many SEO concepts that have no bearing on the software being used, and the concepts discussed below can be much more complex than described herein. This guide covers these ideas at a basic level and only as they relate to the software. Store admins may wish to work with an SEO firm to increase their success in this very complex area. AspDotNetStorefront recommends Online Marketing Partners.
- It is difficult to accurately index a page whose contents may be different 5 minutes later, or can vary by visitor.
- Search engines only want to list pages in their index that are unique. This means they often cut off URLs after a specific number of variable strings (eg ?=, &, etc). For example, the following 3 URLs may be cut off before the question mark:
To set that default information, go to the Site Setup Wizard, and click the Configure SEO link. Enter the values you want to use for your store-wide meta information, then click Save and Close.
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important"."