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Conversion Tip 3
Most online shoppers are buying online to save time, as well as money.
So if you were a shopper, and had found something to buy, but were confronted with this page ...
... it's easy to imagine thinking "good, I'll take that option in the bottom right and skip registration."
Now, let's think.
So what exactly gets skipped?? Just one thing. A password. Basically, this is skipping the chance to save your details for next time.
Do you think as many people would choose the bottom right option if it - more accurately - looked like this?