Beginning in version 10.0.23+: Facebook Pixel is an analytics tool which measures the effectiveness of your advertising by assisting you in understanding the actions people take on your website.
Shoppers do not see any evidence that Facebook Pixel has been implemented.
Currently, your cart supports the following six events:
Add to cart*
Initiate Checkout
Page View
Purchase*
Search
View content*
* For these events, additional analytics are available when your product catalog is paired with the Facebook Catalog Manager.
Configurating Facebook Pixel
Three Configuration - Settings must be configured to use Facebook Pixel:
facebook.Pixel.Enabled
When set to true and facebook.Pixel.Id contains a valid ID for your Facebook Business account, Facebook Pixel will be enabled.
facebook.Pixel.Id
A unique identification number which corresponds to the Facebook Pixel generated for your Facebook Business account. This is available from the Data Sources in the Events Manager within Facebook Business Account Management and must be configured alongside facebook.Pixel.Enabled
facebook.Pixel.Entity.AddToCart.XmlPackage
Used only for the Add to cart event, this is a comma-separated list of XML Packages which support adding to cart. By default, the entity.simpleproductlist.xml.config XML Package is included. Any other entity pages which you also wish to report Add to cart events to Facebook Pixel must be configured here. If the XML Package added does not have add-to-cart buttons, this Setting will have no effect for that package.